“We will go soon into tunner,” she said. “When you go to inside tunner, make sure to listen instructions carefully, other you will have problem. You wear heavy hat …
Travel brands and brand storytelling [research]
from Headstream, ago in
Whilst brand storytelling is certainly alive and well, and increasingly being used by brands as a marketing activity, a Google search quickly reveals how many different definitions there are on the subject. We therefore commissioned this in-depth research to gain a better understanding of what brand storytelling means from a consumer’s perspective and how this is relevant to travel brands.
Mark Twain, Charles Neider, published 1977, 489 pages