Daniel Asa Rose
American author (memoirs, novels, short stories, essays, reviews, poems, travel
), journalist, and editor. His most recent book is "LARRY’S KIDNEY:
What Does It Mean to be Social?Not So Funny when it Happened: The Best of Travel Humor and Misadventure
from thepolishjack, ago in
The key to building native advertising products is to understand the context with which people use your service. At StumbleUpon, we wanted to better understand how people are engaging with content that they consume with the people in their lives. Key Takeaways: + You need to determine whether your customer engages with your brand via a deep personal connection or a light weight quick interaction. + Shopping, Automotive & Financial are the least "social" verticals and tend to skew toward intimate interaction. + Humor, Tech & Music are the most social media friendly categories, primed for lightweight social interaction. + TV has the weakest connection toward social media discussion, though content discovered via social media drives offline interaction. + YouTube, Sports websites, and StumbleUpon inspire the most communication among friends in both online and offline worlds.
Tim Cahill, published 2000, 207 pages